SELLERS | Northbrae Properties

FINDING
A LISTING AGENT

We know the decision to sell your home can be one of the most difficult decisions you ever face. While we can’t anticipate everything that can happen, here are steps we take to make sure the process is as seamless as possible. We work with you to determine if selling is right for you at this time, and then employ our expertise in establishing a timeline, marketing plan and market comparable. We will be right there with you, to provide solutions from start to finish. No problem is too large, and we have a proven track record of success.

DETERMINING YOUR HOME'S MARKET VALUE

In order to determine a home’s worth or market value, we take into consideration variables such as features, size, location, market demand, and recent comparable sales. We create a comprehensive comparative market analysis (CMA), which allows us to target a competitive listing price that will attract qualified buyers and drive maximum interest to your property, while avoiding the all too common mistake of over pricing.

LISTING YOUR HOME

At this early stage you will feel confident about our plans to sell your home with us. We will ask you to sign a listing agreement, which allows us to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed as well as other terms and conditions for the sale. We will also create a customized selling strategy as well as communicate what you can expect throughout the process.

PREPARATION
FOR THE SALE

Time to cupcake! One of Christian's favorite terms, a cupcake is just as much, if not more about the frosting and sprinkles than it is about the cake. We will make your home irresistible inside and out before putting it on the market. We strategize with our network of skilled contractors and vendors to ensure upgrades, improvements, staging, photography, and everything else is done not only efficiently, but professionally and on budget. Buyers will have no excuses not to fall in love with your home. Remember, you only make a first impression once.

ON THE MARKET

Every home is different, so each home needs a unique, customized marketing plan to set it apart. We use everything at our disposal including, but not limited to, industry-defining tech, robust online marketing, as well as all the oldies but goodies like high-quality mailers and fliers, open houses, brokers' tours, and alerting local buyer’s agents and colleagues, giving your home maximum exposure.

NEGOTIATING
THE BEST OFFER

At this most important step, we present all offers to you and use every negotiation tool to get you the best possible terms. We coach you through terms, contingencies, and buyer’s financing. We want to make the best deal possible and arrive at a price and terms that both you and the buyer can agree upon. We want you to walk away happy. You are almost there!

CLOSING TIME

You did it! As always, we will be right by your side during the final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. All you have to do is sign on the dotted line! You’ve just sold your home!

THE SELLING PROCESS

FINDING A LISTING AGENT

FINDING
A LISTING AGENT