We know the decision to sell your home can be one of the most difficult decisions you ever face. While we can’t anticipate everything that can happen, here are steps we take to make sure the process is as seamless as possible. We work with you to determine if selling is right for you at this time, and then employ our expertise in establishing a timeline, marketing plan and market comparable. We will be right there with you, to provide solutions from start to finish. No problem is too large, and we have a proven track record of success.


In order to determine a home’s worth or market value, we take variable consideration such as features, size, location, market demand, and recent comparable sales into consideration. We create a comprehensive comparative market analysis (CMA), which allows us to target a competitive listing price that will attract qualified buyers and drive maximum interest to your property, while avoiding the all too common mistake of over pricing. 


At this early stage you will feel confident about our plans to sell your home with us. We will ask you to sign a listing agreement, which allows us to advertise and handle the sale of your house. It also covers the basic terms of our mutual commitment, including the length of time the home will be listed as well as other terms and conditions for the sale. We will also create a customized selling strategy as well as communicate what you can expect throughout the process.


Time to cupcake! One of Christian's favorite terms, a cupcake is just as much, if not more about the frosting and sprinkles than it is about the cake. We will make your home irresistible inside and out before putting it on the market. We strategize with our network of skilled contractors and vendors to ensure upgrades, improvements, staging, photography, and everything else is done not only efficiently, but professionally and on budget. Buyers will have no excuses not to fall in love with your home. Remember, you only make a first impression once.


Every home is different so each home needs a unique, customized marketing plan to set it apart. We use everything at our disposal including but not limited to industry-defining tech, robust online marketing, as well as all the oldies but goodies like high-quality mailers and fliers, open houses, brokers tours, and alerting local buyer’s agents and colleagues, giving your home maximum exposure. 


At this most important step, we present all offers to you and use every negotiation tool to get you the best possible terms. We coach you through terms, contingencies, and buyer’s financing. We want to make the best deal possible and arrive at a price and terms that both you and the buyer can agree upon. We want you to walk away happy. You are almost there! 


You did it! As always we will be right by your side during the final steps, engaging with the buyer’s agent and lending institutions to ensure all requirements are met, inspections are performed, financing is approved on time, and all the necessary disclosure documents are provided. All you have to do is sign on the dotted line! You’ve just sold your home!

Northbrae Properties DRE 01951376 is a boutique East Bay residential real estate brokerage with real estate agents that help people buy and sell East Bay single family homes, condos, residential income properties, lofts and land. The Northbrae Properties website lists East Bay homes for sale. Neighborhoods in Oakland include Rockridge, Temescal, Glenview, Laurel, Redwood Heights, Piedmont Avenue, Montclair, Lakeside, Grand Lake, Uptown, Downtown, Adams Point and Crocker Highlands / Trestle Glen. Berkeley there are neighborhoods include the Northbrae, Claremont / Uplands, Elmwood, Thousand Oaks, Gourmet Ghetto and the Berkeley Hills. Albany neighborhoods include Albany Hill and Memorial Park. Richmond neighborhoods  includes Point Richmond, Richmond Annex and Marina Bay. Also included are Piedmont,  El Cerrito, Kensington, Alameda, Emeryville, and some Contra Costa County real estate properties.

Bay East© 2019. CCAR© 2019. EBRD© 2019. Information deemed reliable but not guaranteed. This information is being provided by the Bay East MLS or CCAR MLS or EBRD MLS. The listings presented here may or may not be listed by the Broker/Agent operating this website. 
The data on our website is taken from third-party sources, and has not been verified by Northbrae Properties or its agents.
*Our readers should independently verify square footage, acreage and any items that are of particular importance.